The Terrific Twos communications toolkit

This campaign has been created by Bradford Council to highlight to parents of eligible children aged two that they can access 15 hours of funded child care.

Information about families who qualify can instantly be checked on the FYI website.

Please help us share the campaign and share our hashtag in any of your social media #BradfordTerrificTwo’s

Don’t forget to tag us….and thank you 🙂

Twitter: @Bradfordmdc

Facebook and Instagram: @Bradfordmdc

The campaign has been created to raise awareness that:

  • many eligible families are missing out on 15 hours of funded childcare for their two-year-old child.
  • families can easily register.
  • there are many benefits to children of accessing early education at a nursery or with a childminder – both for the child and parent.

One of the big barriers from feedback was that families felt that their child wasn’t ready at the age of two to access childcare. However, statistics show that accessing childcare at an early age can mean children develop a variety of skills, confidence and are ahead when starting school. The campaign focuses on the concept of the child saying ‘I’m ready…to get messy, imagine, discover, have fun, learn and many more!’

The remaining video animations (ten in total) and artwork will be available to share at key times throughout the year through this page – we will let you know when the new ones are available and would appreciate your help to share the messages!

Thank you for your support.

Resources are available to access below

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